SAVANNAH BAKER MAKES A WINNING COLLABORATION WITH ADIDAS

Savanah Baker, emerging designer and Pum Pum Socks founder recently collaborated with Adidas on her recent Gyal Dem line of pool slides. Baker, who calls Jamaica, NY and the UK home brings aYaadie styled approach to her collection using Jamaican slang like "gyal dem", "tun up" and "bruk out" (meaning "the girls", "turned up" and a dancehall move respectively). Read more below

Bringing the multicultural cool of her brand Pum Pum Socks, to the adidas adilette (gracing decks since 1972), Savannah Baker has collaborated with the sports giant on their first range of personalised slides. Embossing and embroidering Jamaican slang like "gyal dem", "tun up" and "bruk out" (meaning "the girls", "turned up" and a dancehall move respectively) she's brought her own touch to the iconic adilettes.

Taking it back to her homeland of Jamaica, she shot her designs on friends and fam in the blissful paradise of Port Antonio. Here's the story behind the people in the pictures. 

Prince "He lives in Drapers, where I am from in Jamaica. I have known him as a likkle youth. He has always been quiet towards me and just smiles :) this may be a young crush but he definitely runs the younger generations in the area. His fadah is called KING."

Prince
"He lives in Drapers, where I am from in Jamaica. I have known him as a likkle youth. He has always been quiet towards me and just smiles :) this may be a young crush but he definitely runs the younger generations in the area. His fadah is called KING."

Jason "He is a surfer from Boston. His hair is naturally blonde from the sea-salt and sun."

Jason
"He is a surfer from Boston. His hair is naturally blonde from the sea-salt and sun."

Blacks aka Mario "He is the cheekiest of them all and a true bruddah. He can climb any tree and is connected to the earth, but at times he can still be a rude bwoy. He gets his name from being so beautifully dark. Locals call him 'Black Bwoy'."

Blacks aka Mario
"He is the cheekiest of them all and a true bruddah. He can climb any tree and is connected to the earth, but at times he can still be a rude bwoy. He gets his name from being so beautifully dark. Locals call him 'Black Bwoy'."

Kooli "Otherwise known in Drapers as Mosquito. Again an amazing dancer, she is in a dance group, which tours JA. Kooli has a fierce shell but once you crack it is the sweetest."

Kooli
"Otherwise known in Drapers as Mosquito. Again an amazing dancer, she is in a dance group, which tours JA. Kooli has a fierce shell but once you crack it is the sweetest."