SAVANNAH BAKER MAKES A WINNING COLLABORATION WITH ADIDAS
Savanah Baker, emerging designer and Pum Pum Socks founder recently collaborated with Adidas on her recent Gyal Dem line of pool slides. Baker, who calls Jamaica, NY and the UK home brings aYaadie styled approach to her collection using Jamaican slang like "gyal dem", "tun up" and "bruk out" (meaning "the girls", "turned up" and a dancehall move respectively). Read more below
Bringing the multicultural cool of her brand Pum Pum Socks, to the adidas adilette (gracing decks since 1972), Savannah Baker has collaborated with the sports giant on their first range of personalised slides. Embossing and embroidering Jamaican slang like "gyal dem", "tun up" and "bruk out" (meaning "the girls", "turned up" and a dancehall move respectively) she's brought her own touch to the iconic adilettes.
Taking it back to her homeland of Jamaica, she shot her designs on friends and fam in the blissful paradise of Port Antonio. Here's the story behind the people in the pictures.
Read more about the collaboration here: https://i-d.vice.com/en_au/article/join-savannah-bakers-adidas-gyal-dem